Help Save Cheetahs in the Wild with Turkish Guardian Dogs
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1 Campaign | Namibia, Africa
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Since Rhett A. Butler founded Mongabay in 1999, it has grown into one of the world’s most popular environmental science and conservation news sites that’s well-known for its impact-driven reporting and analysis. Today, Mongabay draws more than 6 million visitors per month and publishes stories in 11 languages. It is often used as an information source by mainstream media, including The Economist, Bloomberg, National Geographic, and the Associated Press. Mongabay is also widely recognized as an accurate and trust-worthy source by civil society organizations as well as development agencies.
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In 2020, Mongabay experienced strong growth in audience, with readership rising 38% and video viewership climbing 87% over 2019. Importantly, the quality of engagement also increased with aggregate time spent on our platforms increasing 143%.
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Despite a freeze on travel implemented in early 2020 resultant of the COVID-19 pandemic, we were able to maintain our level of content production by leveraging our global network of staff and contributors. Mongabay also expanded its content offerings, launching new video shows including Candid Animal Cam, which showcases animals in their natural habitat; mini documenta¬ries; and explainer videos on key environmental topics. We also started producing new types of data visualizations, launched a second English podcast called “Mongabay Explores” (season 1 on the salamander pandemic, season 2 on Sumatra), and established a Hindi-language bureau to reach the 700 million people who speak the language in India. Mongabay-Indonesia, Mongabay-Latam, and Mongabay-India also established podcasts.
Mongabay received several accolades for our reporting in 2020. These ranged from awards for investigative reporting on threats to environmental defenders in Latin America to pangolin poaching in Asia to alleged corruption in the Indonesian palm oil sector.
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